Giuseppe's Culinary Confessions


Simplicity for Spring
April 14, 2011, 7:44 pm
Filed under: Culinary Confessions, Dish of the Month, Features, Staying Healthy, Weddings

Happy Spring Everyone!

Usually I would start my Giornale with a little story, but since I’m so excited about the upcoming season, I want to start off with the dish of the month…but of course I’ll add a story about it.

DISH OF THE MONTH:
Colazione del Contadino

(The Farmer’s Breakfast)

Colazione del Contadino "Before"

There is something so fascinating about simplicity in cooking, especially using classic methods and fresh ingredients. I grew up eating very simple dishes created from the most seasonal ingredients. At the farm we didn’t really know any different, since everything was sourced there. With very few trips to the grocery store, we ate everything that was available that season and there were plenty of choices.

This dish reminds me so much of my Grandmother (Nonna Antonia would have been 100 this year). On early mornings in the Spring, the outdoor temperature would still be a bit low in our area of Italy, and on busy days my father would ask me to go help Nonna Antonia. Like most kids, I would ask, “What do I get to do?” His answer would be, “Get your Nonna to cook you breakfast before we start the day, and you get to pick the ingredients you want.”

Even at that age, I would think, “Cool!” I already knew that I was going to become a chef, so it was a no brainer to take a quick walk around the farm and pick the ingredients.

Stop #1 – Figure out the protein. I would see all our chickens and pick the eggs still warm (No kidding! How much fresher can you get than that.) A couple of times they got kind of mean and started chasing after me.

Stop #2 – Figure out the vegetable part of the meal. I would see a beautiful baby zucchini with a nice little blossom and think “Frittata!” Then I would pick some onions and keep wandering around the garden.

Stop #3 – No breakfast would be served without fruit, so I would pick whatever looked best and would be easiest to reach. As a kid, there were a couple of times when, trying to be helpful, I climbed a fruit tree too high and took a bad fall. After that I always looked for things that could more easily be  accessed, like the little wild strawberries I loved. They were so sweet, one bite was like pure sugar on your tongue.

Once all the ingredients were in my little wicker basket I would go back to the farmhouse and my Nonna would take care of the rest. Colazione del Contadino was one of my very favorite breakfasts, a simple and flavorful frittata accompanied by a couple of pieces of grilled bread with our olive oil and some sugar (a cheap version of French Toast.) Every bite was so good, I can still see the smile on my Nonna’s face. She was so proud of her little grandson, and she always made me feel very special.

Colazione del Contadino "After"

So since it’s springtime, I felt like giving you a very simple dish idea to make for your kids, or better yet, have them help make it and learn how to do it just like I did.

The one thing you may not be able to find is the cheese we used, because back then we would make our own Caciotta, which is a semisoft cheese made from sheep’s milk. I am pretty sure that nobody in this town will have that, so I suggest a great substitute – fresh feta.


Visit the downtown farmer’s market and look for Spring Hill, which is the very best feta product at this moment. While you are at the market, make sure to buy cage-free organic eggs and baby zucchini with blossoms. The dish photos show the kind of fruit I would serve at this time of the year.

Download the Recipe

Enjoy! And let me know if you want to hear more about farm style, simple cooking.

An Ultimate San Diego Wedding

On January 19th, we catered the ULTIMATE San Diego wedding. Actually, it’s not just my opinion – the wedding was the prize for Magic 92.5′s “Ultimate San Diego Wedding” contest, sponsored by Bridal Insider. Over 200 couples entered the contest and the public chose winners, Rachel Stewart and Matthew O’Donovan, to receive the free wedding courtesy of over 30 local vendors. More information about the contest and the winners.

We were asked to be the caterers for Rachel and Matthew, and we had a great time with their theme of “golden winter romance.”  As always, the El Cortez was a gorgeous backdrop for their special day, and as you can see in the pictures, the couple had a wedding they’ll never forget.

Share Your “Best Of”  Opinion

San Diego Magazine's 2011 Best Restaurants Nomination Form

As you’ve seen over the past year, we’ve grown in many ways, and we’ve also recommitted ourselves to the things that are most important to us, like healthy living and sustainable food. So much of what we do is in response to the support and great feedback we get from our clients. We are always deeply grateful, and we hope we’ve given back to our community as much as we’ve gained.

The San Diego Magazine “Best Of” poll is just one way for us to get that all-important feedback, and we hope you would take a moment to vote for us. If we’ve delivered the kind of service this year that you’ve found worthy of mentioning, then all of us at Giuseppe Restaurants and Fine Catering can celebrate a job well done!

Please click here to place your vote. There are several categories, so we are concentrating on the following:

  • Best Chef – Giuseppe Ciuffa
  • Best Catering – Giuseppe Restaurants & Fine Catering
  • Best Outdoor Dining – Museum Cafe at the Museum of Contemporary Art San Diego

Thank you so much for supporting us!


Getting Ready for Graduation

Each year as the end of the school year gets close, I see families rushing around, getting ready for more warm weather activities and all the changes that will come with the summer. Students are busy too, concentrating on their final exams, and probably daydreaming a lot about their vacations. I also notice that, since it’s not something that happens every year, graduation parties can get planned at the last minute, with families not realizing the preparation it can take to produce the event they had imagined.

I look at my kids and it seems impossible that they’ll be done with school someday. From the graduation events we’ve catered, I’ve come to see the party as a fun and special way for the whole family to reflect on their achievements and to mark a turning point in their lives.

So here is my reminder that comes at this time each Spring… If you have a soon-to-be graduate in your family, it’s time to party!  For students who’ve reached your goals, whether it’s a diploma or a degree, you deserve some fun. And for parents who’ve given all your support over the years, it’s your celebration too.

For parties of any size, you can choose from our full-service private catering, Specialty Menu drop-off service, or private dinners at our cafes. Just get started soon! Call 858.581.2205 for more information.

Stay Healthy

A couple of times each year, I share my thoughts about health and fitness, since I spend a good amount of time training for my triathlon races. I’m always looking into ways to stay healthy and fit, but sometimes I overlook things and I pay the price.

A perfect example happened right before the holidays. On the evening before Thanksgiving, I was having dinner with Salem, the kids and some other friends and families. It was a great evening. We grilled all night, cooked some serious side dishes and drank some good wine. At one point, we said why not and smoked a couple of cigarettes just for the fun of it. Bad combo for someone who lives a very healthy lifestyle!

The result was an episode in the middle of the night where I woke up, tried to stand and passed out not once, but twice. Luckily Salem was there to help me. Long story short, I ended up in an ambulance and spent the night at the emergency room.

So what happened? Nothing was wrong with me, but they called it a fainting episode that can happen to people sometimes when getting up too quickly. In any case, the doctors asked me to go for a follow up visit to make sure there was nothing wrong with my heart. Being a good stubborn Italian, I waited a few months but did finally get all the tests they ordered.

Thanks to a good friend who recommended the Cushman Wellness Center at Sharp Hospital, I found this unbelievable deal called the Men’s Health Assessment. For the unreal price of $399, I got a full check up that included all blood work, check of my BMI (body mass index), weight and body fat and a stress test for my heart. They even fixed me a great breakfast and finished with a one hour massage to die for….what is there NOT to like!

Doctor Levinson is the man in charge. During the stress test he was right there with me at the treadmill. He would ask, “Go higher? How do you feel?” and I would answer, “Good Doc. Keep going.” Then again, he would ask, “Go higher? Now how do you feel?” and I’d answer the same, “Good Doc. Keep going.” After about 18 minutes of this, the guy looks at me and smiles. “Giuseppe, you have the heart of a professional athlete. Your level of fitness is way above average, and yes there is nothing wrong with you. Happy now?”

You bet I was happy and blown away! Two months before, I was freaking out, concerned that there was something wrong with my health. In one afternoon, I had a doctor reassuring me and telling me I had the heart of a pro athlete. It was such a relief and a self-confidence builder that now I’m recommending  everyone get their health checked.

I got my health report in the mail one week later. Each category was detailed and tailored to my current conditions. More than ever, I know what I need to do to stay healthy, and I’m re-energized about taking good care of myself. I think about all the valuable things that I learned from my health report, and  I encourage all of you to take the time to go there and try it out. Especially if you have a full working schedule with everyday stresses and an active lifestyle. Better safe than sorry! For more information about the Men’s Health Assessment, call 1-800-82-SHARP.

That is it for this Giornale. It really helped me clear my head, and I hope that all the things I mentioned will help you to feel better in life, from food, to health to physical activity. I can’t wait to give you some of the latest and most exciting news, so I will send a special announcement soon. Stay tuned on Facebook and/or Twitter and you’ll find out soon enough!

Until then,

Mangia Bene e Vivi Meglio



Culinary Reflections and Starting Healthy for 2011

Greetings Everyone and Happy 2011 to all of you!

We made it through the last few crazy weeks of 2010! The work load during the month of December is always a bit much, but at the end of the day it is a great problem to have.

Just to give you a quick update about our company, we had a terrific year with both cafes going full swing, our catering services as usual busy with stunning weddings, charity galas and some super cutting edge private parties.

One of the things most evident about 2010 was the 40% growth in revenues from last year through our Giuseppe Specialty Menu. This tells us that you all are enjoying the drop off service with “No Fuss” just as much as our full service.  A very pleasant surprise!  So, since the specialty menu has become so popular, we will have a new addition to the menu each season. I’ll email you the next one, our Spring selection, which should begin around March 1st.

We also saw tremendous growth in the Giuseppe Pronto Services, which deliver delicious and affordable meals for corporate meetings throughout the county.

We’re working on some new things for 2011 that I can’t wait to share with you, like a possible remodel and complete transformation of our Museum Café in La Jolla to celebrate our 10th year anniversary. We may also be opening another café sometime in the Spring, something which is still in the preliminary stages, but I figured I’d give you the heads up anyway.

I want to take this opportunity to thank all of you for your support, and to thank all the vendors that we partnered with on some very cool events. The beginning of the year seems like the perfect time for me to express my gratitude for my family, my business, my good health and for living in the best place on Earth.

The Popularity of “Farm to Table”

Sometimes I think about this and I wonder, “Why is it such a big deal?” It should always be like this!  Why is “Farm to Table” just now getting so popular, and why aren’t we much more aware of sustainable practices and organic foods?

For someone who grew up around farms in a town where the main business is agriculture, it was a way of life to eat fruit right off the trees and then pick the chicken that would be dinner. “Farm to table”  was all I knew until moving to this country which, for all that I love, I believe has some serious nutritional problems. It’s obvious in the percentage of widespread health issues like obesity and diabetes.

I grew up eating the best ingredients – pure, fresh and of course, seasonal. I never really tried a chicken with added hormones until I moved here. Seventeen years ago I arrived here in perfect shape, my diet was always top of the line ingredients, and I never had health problems. Once I got here I started  having trouble, because my body and my system weren’t used to eating processed foods and preservatives.  To this day, I still struggle with this issue.  Wherever I go, I have to plan my meals, and when going out for dinner, I have to think carefully about what food might be available to provide the type of nutrition my body needs.

The growth of Farm to Table has been huge in the last couple of years, and this is why:

  • Farmers who make the effort to show up at the Market on Sunday
  • Farmers who make the effort to hand deliver boxes full of beautiful produce to your door
  • Companies who are fully committed to sending you a weekly report of product availability
  • And of course, thanks to all the creative minds in professional kitchens, yes the chefs, who have a big role in the development of this new “Trend.”

I see more and more colleagues attending events and seminars, visiting farms, and going to the markets just to get what will be the Special of the Day on their menu. I am confident that by raising the awareness of this practice and promoting even more through school programs, more people will get the message and make positive changes for their health… sooner or later.

Among my favorite places to shop is the Farmer’s Market in La Jolla on Sunday. It is always great and well-stocked. But HATS OFF to the Mercato in Little Italy on Saturdays as well.  Whole Foods is also the place to go if you are looking for Hormone-Free Meats/Seafood/Top Artisanal Cheese/Bread/Produce. I call it the Chef’s Playground, because there is so much to see and so many ways to play.

DISH OF THE MONTH:
Fregola Sarda con Salmone Affumicato e Porri

(Fregola Sarda with Smoked Salmon and Leeks)

Can anyone recall the first time you heard of a cheese called Burrata?  If not, all you have to do visit any of the top restaurants in town and you will find it somewhere on the menu.

The burrata has become so popular in the last five years, which to me is so funny because I’ve been eating it since I was a kid.  Eventually it became commercially available in the United States and I immediately began using it, but burrata as a culinary trend has only recently caught hold.  Go figure!

My point?
How often do you see Fregola Sarda on menus?  Probably not as much as the burrata, however the popularity of this ingredient is growing in a similar way, and again I just have to look back at my childhood meals to understand why people love it.

Fregola Sarda is considered the regular everyday pasta for the people from the Island of Sardegna.  Most of the fregola used in home cooking is made from scratch, but the fregola you’ll get here will most likely be produced in Italy and packaged for transport all over the world.

The texture is quite different. Even though it’s made out of semolina like any other pasta, the fregola has a bit of a crunch. I would describe it as a cross between Gnocchi and Pearl Couscous. The uses of Fregola that I’m seeing in restaurants are mostly seafood soups or anything with a clear broth, salads, and sometime purely as a main dish with seasonal ingredients added. In fact, my favorite way of preparing it is by tossing warm fregola in hot olive oil with some caramelized garlic, Parmiggiano, and sautéed root vegetables.

At some point, we in the catering industry will seal its popularity by adding Fregola to our own menus, which exposes the ingredient to larger numbers. For my part, I want to share this recipe with you simply because you can adapt this to your next cocktail party when you need heavy hors d’oeuvres.  Just prepare it ahead and let it rest, then you can serve it lukewarm in a martini glass, a small soup bowl, bamboo plates or whatever small container you like.  It’s a good type of food to pair with cocktails as it’s definitely on the hardy side.  Try it out and let me know… (download recipe here)

By the way, you can buy Fregola at a couple of specialty stores in Little Italy.  Makes me proud to be Italian!

Healthy Start for the Year

Right around the beginning of the Fall I was feeling a little out of shape. As most of you know, I teach spinning classes at La Jolla Sports Club every Sunday, so I’m constantly around people who have a need to exercise, and I see how hard it can be. Sometimes just the physical effort won’t do it. We work out really hard, we try to watch what we eat, we try to rest and take good care of our bodies, but we still don’t get the results we want.

It has a lot to do with our mental state and the way we approach the problem. That is why nutritionists and health professionals study nutrition AND psychology, because you can’t only focus on one issue.

Recently I had the privilege to be a guinea pig for ARMR. Accept Refine Manifest Results (ARMR) was founded by Alisha Randall and Melanie Rivera, two women who have taken their knowledge of physical fitness and combined it with their passion for nutrition to help people who want to transform themselves to a healthier life. Alisha and Melanie are an inspiration for their own achievements, but it’s in the way they apply their expertise to coaching others where they are real masters.

Working with them, I tackled my most difficult challenge, the acceptance of my injuries and their effect on my future as an athlete. Then they taught me the mechanics of getting out of shape and what it takes to get back on.  They really helped me to analyze my day, my nutrition, my habits and behaviors and at the end of the day I was able to document all of the above in a report that I share with them on a weekly basis.

The outcome….well I’m not even close to where I was a few years ago. So I’ve set a goal to fully recover from injuries and start racing again. To help achieve it, I’ve learned how to deal with my day and have a more positive attitude, which leads to making better decisions about food and lifestyle in general.  It’s a slow process, but everyday I’m reminded of the lessons I treasure from Alisha and Melanie. They’ve helped me trust that eventually, a little at a time, my body will return to normal, just as I expect.

If you feel you need help getting to the next level of your physical health, or if you just think it’s time to make a change, please take my word…these are the two people who will help you get there. For more information, contact them directly or come to visit them at the gym.

Events for the month

Ribollita

Tuscan Style Ribollita Soup

Saturday, January 22:  Taste of Italy Cooking Demonstration at Macy’s Home Store, Mission Valley

Since my cooking demonstration last November, I’ve realized how much I enjoy spreading my love of Italian cuisine for a live audience. It’s so rewarding to see immediate reactions to the dishes, and I love being able to talk with people directly and answer questions.

So when another cooking demonstration opportunity came up from Macy’s Mission Valley Home Store School of Cooking, I was excited to say yes!

They’ve asked me to prepare two of my favorites for a special Event on Saturday January 22nd. I’m really looking forward to it, and these are great dishes, the Ribollita Soup and Pollo Al Rosmarino.

Pollo Al Rosmarino

I would like to see you all there, especially since the $5 donation benefits the San Diego Food Bank, which is such a great cause.

To attend or for more information, please visit Macy’s site here.

Wednesday, January 19: Ultimate San Diego Wedding

BridalInsider.com along with Magic 92.5, Exquisite Weddings Magazine and San Diego Magazine have given a very deserving San Diego couple the Ultimate San Diego Wedding, which will be catered by us!

Rachel and Matthew won their Ultimate San Diego Wedding by popular vote on November 23rd, and we’ve had a great time coordinating with all the other wonderful wedding vendors who are providing their services for the lucky couple, including one of our favorite venues, the El Cortez.

After the wedding, we’ll be posting some descriptions of the event and pictures, so come back to Culinary Confessions after January 19th.

Thursday, February 17:  *Save the Date* for CULTURE AND COCKTAILS at San Diego Museum of Art

Get your party shoes on and experience art in a whole new way with Culture and Cocktails at SDMA. We will host the after party at Sculpture Court Cafe. Get ready for “London Underground”!  More details will come soon.

That’s it for our first edition of this year’s Giornale. I’m looking forward to more great things in 2011!

Until I see you again,

Mangia Bene e Vivi Meglio



A Home Run Platinum Wedding
February 22, 2010, 10:49 pm
Filed under: Features, Weddings | Tags: , , ,

It’s always a special experience to be a part of someone’s wedding.  But every once in a while, a wedding comes along that’s so fantastic, we just have to say WOW.  That was the case with the wedding of Anisha Gwynn and Kennard Jones.  Last month, the WE Channel’s Platinum Weddings featured their amazing event, and we were delighted to have our work shown.  Though we can’t post the video, here are some snapshots with excerpts from the show’s transcript.

(January 31, 2010 Platinum Weddings episode on WE)
“It’s a sunny San Diego wedding filled with fabulous flowers, fantastic food and plenty of one very important thing…. ‘Diamonds are really a girl’s best friend,’ says Anisha Gwynn.”

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“When the daughter of a Hall of Fame baseball player marries a professional baseball player,  their blinged out bash has to be a grand slam home run.”PlatinumWedding5

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(Laurel McFarlane, Wedding planner speaking) “The food is delicious….

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…Once again, it’s a play on the traditional and the classic and comfort food.  Guests are going to enjoy a wedged salad with blue cheese dressing with pancetta bacon.  The next course is an organic salmon fillet…

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…or we have a braised short rib with a Alicia Gwynn’s homemade brandy barbecue sauce.”

(Anisha Gwynn speaking)  “It’s not like any other barbecue sauce you’ve tasted.  It has a little zing to it, it’s sweet.”

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(Laurel McFarlane speaking)  “The best thing is our dessert buffet.  We have chocolate mousse served in martini glasses….

PlatinumWedding12…We have banana fosters…

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…creme brulee, and cookies and brownies….”

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(Anisha and her father enjoy a dance.)

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